TikTok and Twitch Star Vanillamace Signs With UTA (EXCLUSIVE) Jennifer MaasSeptember 9, 2025 at 12:30 AM 0 Top TikTok and Twitch content creator Vanillamace has signed with Hollywood agency UTA for representation in all areas.
- - TikTok and Twitch Star Vanillamace Signs With UTA (EXCLUSIVE)
Jennifer MaasSeptember 9, 2025 at 12:30 AM
0
Top TikTok and Twitch content creator Vanillamace has signed with Hollywood agency UTA for representation in all areas.
Per UTA, "At only 28-years-old, Vanillamace has become a leading figure in the livestream and creator space, recognized for her distinctive mix of videos ranging from lifestyle, vlogs, get ready with me, gaming, and more. In only three months, she skyrocketed her TikTok following from 300,000 to 3.8 million and now reaches more than 6.1 million fans worldwide across all platforms."
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(Vanillamace is the username for the creator's Twitch and YouTube accounts, though the content creator behind the handle goes by the name Em and does not publicly disclosed her full name.)
Vanillamace, who also focuses on creating social media content showcasing the LGBTQIA+ community, will work with the agency's Creators practice to expand her brand portfolio and digital presence across the creator and entertainment landscape.
Notably, on her own, Vanillamace has already been able to translate her TikTok audience to Twitch this year, where she currently boasts 541,000 followers.
Vanillamace marks the latest social media star to become a client of UTA's global Creators practice, which launched in 2006. Led as a global collaboration between UTA Los Angeles based agents Scarlett Perlman and Ali Berman along with London-based agents Shelby Schenkman and Beth Heard, the UTA Creators arm now reps top influencers and content creators including Dave Portnoy and Barstool, MrBallen and Ballen Studios, Emma Chamberlain, Alix and Ashtin Earle, Charli D'Amelio, Jake Shane, Kai Cenat and Alex Cooper, among others.
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