Swifties flock to 'The Life of a Showgirl' popup in NYC. See what's inside. Saman Shafiq, USA TODAY October 2, 2025 at 4:36 AM 0 More than 1,500 Swifties lined up in Manhattan, New York, to celebrate Taylor Swift's upcoming album "The Life of a Showgirl" at Spotify's "dazzling threeday immersive act...
- - Swifties flock to 'The Life of a Showgirl' pop-up in NYC. See what's inside.
Saman Shafiq, USA TODAY October 2, 2025 at 4:36 AM
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More than 1,500 Swifties lined up in Manhattan, New York, to celebrate Taylor Swift's upcoming album "The Life of a Showgirl" at Spotify's "dazzling three-day immersive activation."
"The Life of a Showgirl: A Spotify Experience" invites "fans to discover hidden Easter eggs and capture exclusive photo moments, all inspired by the album."
"It's a chance for listeners to experience the next era before it officially arrives, surrounded by the music and visuals that have shaped their anticipation," Spotify said in a news release, noting Swift herself will not be in attendance.
The three-day event opened on Sept. 30 and will run through Oct. 2 from 12-9 p.m. ET on a first-come, first-serve basis at 507 W. 27th St. in Manhattan. More than 1,500 fans showed up on day one, a Spotify rep told USA TODAY on Wednesday, Oct. 1, and a line of hundreds more stretched around the block the next day.
Pictures and videos from inside the event venue show green and orange decorations, showgirl-inspired props, a photo of Swift and Sabrina Carpenter from an Eras Tour concert, lots of glitter and lyric reveals.
"This three-day event is the latest chapter in a global campaign designed to build anticipation for 'The Life of a Showgirl' and bring fans closer to the music," Spotify said.
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Pictures: See inside 'The Life of a Showgirl' New York pop-upAhead of the release of Taylor Swift's "The Life of a Showgirl," Spotify set up a three-day pop-up experience for fans in New York City. Scroll through for an inside look at the event.
" data-src=https://ift.tt/cTgMj2r class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
Ahead of the release of Taylor Swift's "The Life of a Showgirl," Spotify set up a three-day pop-up experience for fans in New York City. Scroll through for an inside look at the event.
">Ahead of the release of Taylor Swift's "The Life of a Showgirl," Spotify set up a three-day pop-up experience for fans in New York City. Scroll through for an inside look at the event.
" src=https://ift.tt/cTgMj2r class=caas-img>"The Life of a Showgirl: A Spotify Experience" runs from Sept. 30 through Oct. 2, 2025 from noon to 9 p.m. ET daily.
" data-src=https://ift.tt/uSQEgRr class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
"The Life of a Showgirl: A Spotify Experience" runs from Sept. 30 through Oct. 2, 2025 from noon to 9 p.m. ET daily.
">"The Life of a Showgirl: A Spotify Experience" runs from Sept. 30 through Oct. 2, 2025 from noon to 9 p.m. ET daily.
" src=https://ift.tt/uSQEgRr class=caas-img>Fans discover hidden Easter eggs and capture exclusive photo moments, all inspired by Swift's 12th studio album.
" data-src=https://ift.tt/HRqNyPk class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
Fans discover hidden Easter eggs and capture exclusive photo moments, all inspired by Swift's 12th studio album.
">Fans discover hidden Easter eggs and capture exclusive photo moments, all inspired by Swift's 12th studio album.
" src=https://ift.tt/HRqNyPk class=caas-img>The experience gives Swifties a chance to listen to the next era before its official arrival.
" data-src=https://ift.tt/mzOdWBj class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
The experience gives Swifties a chance to listen to the next era before its official arrival.
">The experience gives Swifties a chance to listen to the next era before its official arrival.
" src=https://ift.tt/mzOdWBj class=caas-img>The venue is surrounded by the music and visuals from Taylor Swift's "The Life of a Showgirl" album.
" data-src=https://ift.tt/MR6qGY4 class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
The venue is surrounded by the music and visuals from Taylor Swift's "The Life of a Showgirl" album.
">The venue is surrounded by the music and visuals from Taylor Swift's "The Life of a Showgirl" album.
" src=https://ift.tt/MR6qGY4 class=caas-img>lit up Times Square with a mysterious Spotify code.
" style=padding-bottom:56%>It all began on Aug. 12, when a billboard lit up Times Square with a mysterious Spotify code.
" data-src=https://ift.tt/eJWKyLC class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
It all began on Aug. 12, when a billboard lit up Times Square with a mysterious Spotify code.
">It all began on Aug. 12, when a billboard lit up Times Square with a mysterious Spotify code.
" src=https://ift.tt/eJWKyLC class=caas-img>curated playlist on Swift's official Spotify profile.
" style=padding-bottom:56%>The activation was part of a broader rollout across 12 locations worldwide, with each billboard linking to a curated playlist on Swift's official Spotify profile.
" data-src=https://ift.tt/BeaT9tH class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
The activation was part of a broader rollout across 12 locations worldwide, with each billboard linking to a curated playlist on Swift's official Spotify profile.
">The activation was part of a broader rollout across 12 locations worldwide, with each billboard linking to a curated playlist on Swift's official Spotify profile.
" src=https://ift.tt/BeaT9tH class=caas-img>The three-day event by Spotify will be latest chapter in a global campaign designed to build anticipation for the album and bring fans closer to the music, according to Spotify.
" data-src=https://ift.tt/RjVfYBe class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
The three-day event by Spotify will be latest chapter in a global campaign designed to build anticipation for the album and bring fans closer to the music, according to Spotify.
">The three-day event by Spotify will be latest chapter in a global campaign designed to build anticipation for the album and bring fans closer to the music, according to Spotify.
" src=https://ift.tt/RjVfYBe class=caas-img>Spotify's three-day "The Life of a Showgirl" event, inspired by Taylor Swift's 12th album
" data-src=https://ift.tt/GbZVylv class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
Spotify's three-day "The Life of a Showgirl" event, inspired by Taylor Swift's 12th album
">Spotify's three-day "The Life of a Showgirl" event, inspired by Taylor Swift's 12th album
" src=https://ift.tt/GbZVylv class=caas-img>"The Life of a Showgirl: A Spotify Experience"
" data-src=https://ift.tt/nvsQLGw class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
"The Life of a Showgirl: A Spotify Experience"
">"The Life of a Showgirl: A Spotify Experience"
" src=https://ift.tt/nvsQLGw class=caas-img>Fans will be treated to visuals and pieces inspired by Swift's 12 album.
" data-src=https://ift.tt/qigz1WC class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
Fans will be treated to visuals and pieces inspired by Swift's 12 album.
">Fans will be treated to visuals and pieces inspired by Swift's 12 album.
" src=https://ift.tt/qigz1WC class=caas-img>Spotify's three-day "The Life of a Showgirl" event, inspired by Taylor Swift's 12th album
" data-src=https://ift.tt/IFGkmUD class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
Spotify's three-day "The Life of a Showgirl" event, inspired by Taylor Swift's 12th album
">Spotify's three-day "The Life of a Showgirl" event, inspired by Taylor Swift's 12th album
" src=https://ift.tt/IFGkmUD class=caas-img>"The Life of a Showgirl: A Spotify Experience"
" data-src=https://ift.tt/TAMXs7l class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
"The Life of a Showgirl: A Spotify Experience"
">"The Life of a Showgirl: A Spotify Experience"
" src=https://ift.tt/TAMXs7l class=caas-img>"The Life of a Showgirl: A Spotify Experience"
" data-src=https://ift.tt/XHvUekJ class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
"The Life of a Showgirl: A Spotify Experience"
">"The Life of a Showgirl: A Spotify Experience"
" src=https://ift.tt/XHvUekJ class=caas-img>"The Life of a Showgirl: A Spotify Experience"
" data-src=https://ift.tt/oFmiI1h class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
"The Life of a Showgirl: A Spotify Experience"
">"The Life of a Showgirl: A Spotify Experience"
" src=https://ift.tt/oFmiI1h class=caas-img>"The Life of a Showgirl: A Spotify Experience"
" data-src=https://ift.tt/jkwKIeb class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
"The Life of a Showgirl: A Spotify Experience"
">"The Life of a Showgirl: A Spotify Experience"
" src=https://ift.tt/jkwKIeb class=caas-img>"The Life of a Showgirl: A Spotify Experience"
" data-src=https://ift.tt/CQOq98a class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
"The Life of a Showgirl: A Spotify Experience"
">"The Life of a Showgirl: A Spotify Experience"
" src=https://ift.tt/CQOq98a class=caas-img>"The Life of a Showgirl: A Spotify Experience"
" data-src=https://ift.tt/d07fMPx class=caas-img data-headline="See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC" data-caption="
"The Life of a Showgirl: A Spotify Experience"
">"The Life of a Showgirl: A Spotify Experience"
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1 / 18See inside 'The Life of a Showgirl' fan experience for Taylor Swift fans in NYC
Ahead of the release of Taylor Swift's "The Life of a Showgirl," Spotify set up a three-day pop-up experience for fans in New York City. Scroll through for an inside look at the event.
To celebrate the upcoming release of Taylor Swift's The Life of a Showgirl, Spotify is inviting fans to step into a dazzling three-day immersive activation in New York City.
To celebrate the upcoming release of Taylor Swift's The Life of a Showgirl, Spotify is inviting fans to step into a dazzling three-day immersive activation in New York City.
To celebrate the upcoming release of Taylor Swift's The Life of a Showgirl, Spotify is inviting fans to step into a dazzling three-day immersive activation in New York City.When does 'The Life of a Showgirl' come out?
Swift's highly anticipated new album is scheduled to be released on Friday, Oct. 3.
To help roll out the 12th era, Swift is premiering a fan-fueled "Showgirl" movie in theaters for one weekend only. Regal Theaters, CineMark and AMC will show "Taylor Swift: The Official Release Party of a Showgirl," an 89-minute film that will include a music video to her first track, "The Fate of Ophelia," lyric videos and interviews discussing the new project.
Tickets are priced at $12 and available at releasepartyofashowgirl.com.
Contributing: Bryan West, USA TODAY NETWORK
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at [email protected] and follow her on X and Instagram @saman_shafiq7.
This article originally appeared on USA TODAY: Inside Spotify's 'Life of a Showgirl' Taylor Swift pop-up in NYC
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