Diego Calva for Loewe. Photograph by Talia Chetrit; Courtesy of Loewe Fashion loves to press fast forward. A brand’s mind is always on the next big thing, the newest trend, the upcoming season. That’s just the nature of the industry. But sometimes, it can feel excessive, like when cruise collection campaigns get released simultaneously with holiday campaigns while there’s still a pumpkin on your front step. Soon enough, the spring campaigns will be rolling out in full force, but for now, we have intermediaries like GucciCore and Loewe’s spring/summer pre-collection to warm us up. But check back here often for the latest campaigns from your favorite fashion brands.
Diego Calva, Kristine Frøseth, and more stars met up in Madrid for the Loewe spring 2027 pre-collection campaign, bringing the brand back to its roots in the city it calls home.
Jack McCollough and Lazaro Hernandez’s wardrobe is invigorated by the restless energy of Madrid. Bright colors are mirrored by the surroundings as models are photographed in fruit-stuffed marketplaces and the doorways of tiled tapas bars.
There is a confidence to the images, partly provided by the assurance exuded by the models, who stare down Talia Chetrit’s camera. The campaign stars were no doubt bolstered by their armor of technical suiting, knitwear, and leatherwork.
After a runway show that took over Times Square this past May, Gucci is sticking to a New York state of mind, photographing the GucciCore campaign in the city that never sleeps.
The plurality of both GucciCore and New York are at play in the Peter Funch-shot images. Models walk the city streets—on their way to work, a dinner, or nowhere in particular. Despite the number of people who crowd the block, the Gucci-adorned have no problem standing out, thanks to Demna’s designs.
Source: ShowBiz
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