Burger King and Wendy's fire first shots in summer fast food war as McDonald's make bold store move

New Photo - Burger King and Wendy's fire first shots in summer fast food war as McDonald's make bold store move

Burger King and Wendy's are charging into summer with deep discounts and flashy promotions. Meanwhile, McDonald's has extended its hours and extended its $5 meal deal in a bid to lure back customers after a surprise sales plunge. Wendy's fired first, rolling out a 1-cent Jr. Bacon Cheeseburger deal this week. That flash offer ends June 1, but it's just the start: the chain's '100 Days of Savings' campaign kicks off June 7, starting with a $1 Dave's Single.

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