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- Why Is Twilio Stock Soaring On Tuesday?</p>
<p>Nabaparna BhattacharyaJuly 16, 2025 at 5:03 AM</p>
<p>Why Is Twilio Stock Soaring On Tuesday?</p>
<p>Twilio Inc. (NYSE:TWLO) shares traded higher on Tuesday after the cloud communications company announced several new platform capabilities aimed at enhancing real-time, personalized customer experiences across channels.</p>
<p>The company introduced general availability for three key tools: Event-Triggered Journeys in Twilio Engage, Data Residency for Email (EU), and WhatsApp Business Calling via Programmable Voice.</p>
<p>These innovations aim to unify data, communications, and AI in one platform to help businesses better meet compliance needs while delivering more relevant and timely customer interactions.</p>
<p>Also Read: Twilio's AI Push, Microsoft Partnership Spark Analyst Optimism</p>
<p>According to Benzinga Pro, TWLO stock has gained over 119% in the past year. Investors can gain exposure to the stock via Global X Cloud Computing ETF (NASDAQ:CLOU).</p>
<p>Twilio Segment's Event-Triggered Journeys provide businesses with the ability to automate customer experiences based on real-time behavior. This feature supports scenarios like cart abandonment, onboarding flows, trial-to-paid transitions, and more.</p>
<p>Using rich data payloads, businesses can personalize messages with context such as loyalty status or account info while managing multiple interactions simultaneously across devices.</p>
<p>Companies can now dynamically build journeys without developer intervention, track real-time user behavior, and gain full visibility into campaign effectiveness.</p>
<p>Native integrations with SendGrid and Twilio Messaging further streamline cross-channel communication, enabling email and SMS triggers directly from customer data.</p>
<p>Twilio also rolled out Data Residency for Email (EU), helping clients store email event data and personally identifiable information (PII) within Europe.</p>
<p>This functionality is designed to support end-to-end regional data control and streamline compliance with evolving privacy standards. Companies stand to benefit from improved delivery times and reduced risk of cross-border data exposure.</p>
<p>Through Programmable Voice, businesses can now engage with customers via voice calls directly within WhatsApp conversations.</p>
<p>This feature supports seamless transitions between text and voice, offering fluid communication for service use cases. The API-based deployment simplifies rollout across global messaging environments.</p>
<p>"With Data Residency for Email (EU), WhatsApp Business Calling, and our next-generation orchestration capabilities in Twilio Segment, we're helping businesses respond to customer behavior and earn their trust in real time, scale globally, and enjoy a simplified, more productive builder experience," said Inbal Shani, Chief Product Officer at Twilio.</p>
<p>Price Action: TWLO shares are trading higher by 7.73% to $127.50 at last check Tuesday.</p>
<p>Read Next:</p>
<p>What's Going On With Lucid Group Stock On Tuesday?</p>
<p>Photo by Tada Images via Shutterstock</p>
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<p>This article Why Is Twilio Stock Soaring On Tuesday? originally appeared on Benzinga.com</p>
<p>© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.</p>
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